Today I want to share the success story of Mars. You have not once seen, but also tasted the products of this company. Brand products such as: MARS, DOVE,
TWIX, SNICKERS, M & M's, BOUNTY, SKITTLES, Celebrations, STARBURST, Rondo, Tunes are just chocolate products, and they also produce animal feeds, chewing gums and pastries. Looking at the list of brands, did you realize the power of the company? Most people think that these products are produced by different companies, but still not.
Ingenious things are simple, at the beginning of the 20th century chocolate was sold by weight, and it quickly melted, and then, the seed of Mars decided to sell it in a wrapper, so in 1925 the “Milky Way” appeared. A few weeks later, he became a bestseller and broke all records. Prior to this brilliant move, Franklin Mars and his wife simply traded chocolate from the window of their home. But Franklin always dreamed of his profitable business and his dream came true.
After such success, a company of its own appeared, which, with the help of its descendants, grew into one of the most profitable companies in the United States and the whole world.
Now the company is guided in business by 5 principles:
- Quality
- Mutually beneficial
- freedom
- A responsibility
- Efficiency
High-quality products are at the forefront; Mars refuses many additives in its products that are harmful to humans.
Responsibility - the main task of company managers is to ensure that employees have a responsible attitude to work and each employee is responsible for the quality of work on the gap allotted to him.
Mutual benefit is a balance between the interests of the company and its partners and end users, every effort is made to ensure it.
Efficient use of company resources helps make the price of products affordable for every consumer. Mars deals only with what it understands best.
To attract investment, many companies sell part of their shares or take large debt obligations, this company is one of not many large ones, it does not follow this path. Preferring a different path of development.
I hope you take some principles for yourself and build your business. As you understand, it all started with a small, ordinary wrapper for chocolate.
