How to open a brand clothing store? Brand Plan Boutique Business Plan

People always strive to look beautiful, fashionable. This desire is understandable, because they meet, as everyone knows, by clothes.

Do you have an entrepreneurial vein? Are you interested in how to open a brand clothing store from scratch? The following tips will help determine the main area of ​​activity and avoid mistakes typical of beginners.

Types of outlets

We present the classification of stores selling clothes of famous brands:

• multi-brand (in the range of products from several manufacturers);
• mono-brand (one manufacturer supplies branded items);
• stock (selling goods of one or different brands with a markdown).

Now consider these varieties in more detail.

• Monobrand stores are engaged in the sale of goods of one brand (it is usually placed in the name of the outlet). A business selling such clothes is usually built on the basis of franchising. It can be either a single boutique or a network. The design of the premises is made taking into account the style of the selected brand. An example is clothing manufacturer Max Mara. The products of this company are sold only in single-brand outlets.

• A multi-brand store has its own name. It is possible to purchase clothes manufactured under various trademarks in it. This is the format most often preferred by entrepreneurs. In addition, a multi-brand store is of great interest to the average buyer. Through the sale of goods of several brands, you can significantly increase turnover and expand the range.

• Drains are nothing more than economy-class stores. Such outlets sell goods that have been discounted (these are usually clothes from old collections), as well as confiscated goods and factory defect.

Where to begin?

If you are interested in how to open a brand clothing store, pay special attention to collecting the necessary documentation and organizational issues.

The outlet is subject to registration, like any retail outlet. At the start, you need to decide on the legal form of business.

So, you can be an individual entrepreneur, open a private enterprise or limited liability company.

It is quite acceptable to use an already functioning legal entity, however, it is important that retail trade is noted in its main activities. The name of the outlet may not coincide with the name of the legal entity that is the owner.

check in

At the second stage of creating a business, a legal entity is registered and registered with the Pension Fund, tax and statistical authorities. An equally important process is opening a bank account and making your own stamp.

How to choose a room?

If available, the store can be purchased. With a more modest budget, the room is rented. How to open a branded clothing store and not be deceived by scammers? To minimize risks, entrepreneurs typically register retail space to an individual (to himself), after which they rent it out to his own store.

In a situation where a boutique operates on a single tax, it makes no sense to move the rent from one account to another. To solve the problem, you can use the following option: transfer of all rights to use the premises to the legal entity’s authorized capital.Such a move will allow you to get away from rental payments (as well as from charges of the tax service in the gratuitous use of property) and from the risk that is associated with foreclosure on the retail space for the obligations of the store.

Legalization Procedure

At this stage, the following steps must be performed:

• get the conclusions of the fire service and SES;
• coordinate the mode of operation of the outlet with local authorities;
• get permission to place a store;
• get a trade patent;
• register a cash register;
• organize a buyer's corner;
• conclude agreements on disinfection, deratization and garbage disposal.

Consider the fact that long before the direct opening of the outlet all these issues should not be addressed. During the period of repair work, registration of the premises, purchase of goods and other preparatory steps, legalization is not required. The only exception is permission from the fire department.

If the boutique is located in a shopping center, there will be much less problems with how to open a branded clothing store - the lessor is responsible for the availability of permits from sanitary stations and firefighters.

Registration of relations with the brand owner

This stage is of particular importance for single-brand boutiques, since they will have to legalize relations with the company that owns the brand. The most common option in this case is franchising.

According to such a scheme, manufacturers of both luxury clothing and mid-price products conduct business. The first include Armani and Max Mara, and the second - MEXX, Mango, etc. If you plan to open a brand-name children's clothing store or a boutique for adult fashionistas and women of fashion, get ready to work hard to get the right to sell popular products.

Coup

If you are thinking about how to open a brand clothing store, feel free to choose a franchise. All the benefits will be on your side. This will provide an opportunity not only to be a representative of a world-famous company, but also to become part of a huge, stably functioning business mechanism.

However, if you are wondering how to open a boutique of branded clothing, take into account the fact that getting a franchise of a world famous brand, albeit not a luxury one, is not so simple. Get ready for the fact that the franchisor will put forward fairly stringent conditions.

Starting negotiations without a clear business plan with a specific amount of investment is pointless. Experienced entrepreneurs in this matter note that it is necessary to have at least 250 thousand euros of seed capital. The general rule says: the cost of investment for high-end brands is at least a thousand euros per square meter of a store.

Franchisor specific requirements

Manufacturers of well-known brands take into account the location of your business. So, for the implementation of world-famous luxury brands, you must have a store in the city with a population of at least a million people. However, there is always a chance to get a franchise of a less expensive brand. For example, Mango collaborates with entrepreneurs whose outlets are located in cities with a population of two hundred to three hundred thousand people.

No less high requirements are placed on the premises of the store. Its area should be at least two hundred square meters, plus another 50-70 m² under the warehouse. The location is also very important - it should be either a street in the center, or a large shopping complex. Particular attention is paid to the storefront and the interior of the store.

The franchisor no less carefully examines the identity of the business owner, his experience in the field of trade. The undoubted advantage will be the presence of other active startups, and not necessarily in the fashion industry. In addition, the opening of not just one store, but an entire network is always welcome.

At the first stage, representatives of the manufacturer travel to the place of the alleged opening of the boutique, get acquainted with the business owner and managers. If both parties are set for further cooperation, the negotiation phase begins.

In most cases, an accession agreement is concluded, especially when it comes to a single boutique. If you plan to open several points or purchase impressive volumes of goods, you can count on an equal discussion of the essential terms of the contract.

We open a multi-brand store

Boutiques selling clothes of different brands, for the most part, purchase goods that have already been put into circulation, that is, cooperation with wholesale suppliers is carried out. Therefore, if there is all the necessary documentation for things, permission from the brand owner is not required. It is recommended that a clause be added to the contract with the supplier that it does not violate the legitimate rights and interests of manufacturers.

Example

A multi-brand store business plan should include the following items:

1. Investments.
2. Return on investment period.
3. The size of the project’s net profit.

Let's say you can invest 43 thousand dollars. Invested funds will return to you in five to eight months. The net profit of the project will be from five to eight thousand dollars.

Option for the brave

If you are not satisfied with the prospect of cooperation with world-famous manufacturers, start creating a clothing brand. In this case, you will be able to avoid tedious negotiations and the implementation of strict requirements. Good luck!