Each person at least once in his life thought about starting his own business. And dance art in this case is a perfectly acceptable option. How to open your own dance school? How beneficial can such an activity be? What documents are needed for this? These questions are of interest to many aspiring entrepreneurs.
School of modern dance: how profitable such a business can become
Naturally, each person, before starting his own business, is interested in the issue of its profitability. And a dance school is a great option for those people who can not afford big investments.
This area gives the entrepreneur a lot of opportunities. Indeed, according to statistical studies, even in big cities, dance training is a non-competitive business. On the other hand, there is always a demand for such lessons. Profitability in this case is about 20-60%, which, you see, is not bad. With the right approach, the cost of opening a dance studio pays off after 1-2 years.
Advantages and disadvantages of such an enterprise
Before exploring the question of how to open your own dance school, you should understand the advantages and disadvantages of such a business. As already mentioned, this area is not too competitive and does not require too much investment, which is undoubtedly a plus.
On the other hand, there are some pitfalls that you should definitely pay attention to. Indeed, according to the same statistics, many dance schools close during the year. Why? For starters, the reasons should include the problems with finding a suitable room.
In addition, the lack of competent advertising will affect the number of customers and, accordingly, the profitability of the enterprise. But the main problem in this case is the search for qualified teachers, specialists who really know how to work with people, determine their requirements and capabilities and, of course, have the necessary knowledge and experience.
How to open your own dance school? What documents are needed for this?
The official registration of the enterprise, of course, is a necessary component of its own business. And if you are making a business plan for a dance school, then you are probably interested in a package of necessary documents.
Fortunately, the number of official papers for a dance studio is much less. Of course, you will need to register with the tax office - it is best to do this as an individual entrepreneur and work on a simplified taxation scheme. Nevertheless, there is always the opportunity to create a limited liability company, especially if you are not working independently, but with partners.
As for everything else, you just need to comply with the requirements for the premises, in particular the rules of fire safety, labor protection, etc. By the way, this red tape can be avoided if you rent a room in a fitness club.
Determined with the target audience and teaching style
Of course, first of all, it is worth deciding on what kind of dance style you will be teaching and what category of clients your school will be oriented to. For example, are you going to educate children or recruit a group of elderly clients?
Of course, classical ballroom dancing will always be in demand. But do not forget that such a pair dance, and not everyone who wants to can find a partner.Therefore, it is worth making sure that this service is offered by the school.
Hip-hop dance school can be quite profitable. This modern style is becoming increasingly popular, does not require each student to have a partner. Again, such energetic dances are more suitable for the younger generation. Women will certainly be interested if a belly dance school opens in the city, because such a passionate and beautiful dance was popular at all times.
In a word, you need to determine the list of dance styles that will be taught in your institution, and select the appropriate teachers. In addition, it is necessary to draw up a work schedule - most of the clients will surely come to you in the evening hours, since in the daytime everyone is at work or studying.
On the other hand, it will be much more convenient for some people to attend classes in the morning or in the afternoon - perhaps, as the business develops, it will be necessary to add several lessons to the schedule in the daytime.
Where to rent a room
Of course, in this case, the search for premises is extremely important. In most cases, entrepreneurs are inclined to two options - you can rent a room for a school in a fitness club or go to a cultural center. Both options have their advantages. For example, a fitness club next door will provide you with an additional number of customers. In turn, your school of sports dancing (or any other) will increase the list of services offered by the center.
Naturally, you can build your own club or rent a room in any other place in the city - the main thing is that it is convenient to get to you (for example, make sure that there is a public transport stop near the school).
When looking for a suitable room, you should worry about the convenience of students and teachers. To begin with, remember that there should be enough space in the dance studio. In addition, the school should have a hallway that will serve both for meeting clients and waiting for classes. Be sure to equip the locker room with hangers and lockers, as students somewhere need to change clothes and leave their things. And of course, showers and a toilet are needed.
How to arrange a room
In fact, the style of design can be almost anything. The main thing is that students are comfortable. In the reception room, equip a workplace for the administrator and arrange several sofas or chairs.
In the locker room, it is best to arrange lockers that are locked - key customers can safely leave their things.
The basic requirements for opening a dance school are set directly to the classroom. The plan (project) of the dance school must include the cost of arranging the hall.
It is extremely important to make a suitable floor (for example, to use parquet or laminate), as well as to equip a powerful ventilation system. And of course, you need a few large mirrors.
Do I need additional equipment
In fact, the list of additional equipment depends on what kind of services you are going to offer. Most likely, you will need dance machines. Make sure that the hall is equipped with speakers and a player, because music is simply necessary for dancing.
If you are going to not only learn new pa, but also pay attention to the development of the physical condition of students, it is quite possible that additional devices for strength training will be needed.
Qualified staff is the key to success
If you are interested in the question of how to open your own dance school and make it truly profitable, you should know that the selection of personnel is extremely important here. Depending on the number and size of groups, you will need to hire 2-6 teachers (choreographers, trainers).
Your employees should not only be able to dance, master basic teaching techniques and control the training process. In this case, it is extremely important that the teacher can evaluate the physical fitness and capabilities of each client and find an approach to it. If your students do not receive what they came for, then it is likely that the dance school will not be able to become profitable.
In addition to trainers, additional staff will be required. In particular, it will be necessary to hire an administrator who will answer calls, set up a schedule, explain the principles of your school to new clients, etc. By the way, you can do this work in the initial stages.
Another required employee is the cleaning lady. If you have only a few classes per day, then you can hire her half-time, if the lesson schedule is busy, and your school works from morning to evening, then cleaning should be carried out regularly, preferably after each lesson.
Some useful ideas for extra profit
Of course, as the business develops, it will be possible to increase the list of services to generate additional income. For example, you can offer individual lessons, as well as staging the wedding dance of the newlyweds, group dances of graduates, etc.
In addition, do not forget that each of your customers will need special clothes, dance shoes, costumes and other accessories - if necessary, you can create a small store.
By the way, you can create a system of discounts for regular customers, for example, offer to purchase a subscription for several months in advance.
Advertising campaign to attract customers
Of course, well-conducted advertising will provide you with an initial flow of customers. How to organize an advertising campaign?
In fact, it all depends on the money that you can afford to spend. Of course, a commercial on local television or radio will be most useful - this will ensure at least short-term attention of all viewers / listeners.
In addition, you can hang several banners around the city, order a catchy sign, occasionally give out flyers-invitations to city residents.
On the other hand, as experts say, advertising cannot make a person want to dance, want to work on themselves. Therefore, from time to time, you can arrange parties or holidays where your students will be able to show what they have learned, and other people, accordingly, will be able to see the potential result and benefit for themselves.
Additionally, you can create an Internet resource with all the necessary information about your dance school, from styles to cost and class schedules.
