How to open anticafe: a business plan from A to Z

Modern entrepreneurship is actively adapting to changing needs. consumer market dynamically introducing new business technologies. Moreover, more and more people are striving to realize themselves by starting their own business. If you are one of them, perhaps you should think about how to open an anticafe, calculate in detail your plan of action and take the first confident steps to achieve your goal.

Cafe with the prefix "anti": what is it?

The format of cultural and entertainment facilities of a similar plan in our country still remains at the novelty level (we note this as a definite plus in terms of competitive confrontation). Their key difference from the usual for us classic catering enterprises is in a radically different concept of payment.

The business of "anticafe" is not built on making a profit for the sold drinks, culinary dishes and customer service. Visitors pay exclusively for the time during which they are in a cozy atmosphere, conducive to communication atmosphere.

Coffee, tea, desserts are provided completely free of charge. An important nuance for adherents of a healthy lifestyle is the lack of alcohol and the ban on smoking. The average cost of such pleasure is only a couple of rubles per minute.

Ideal consumer

Before answering the question of how to open an anticafe, let's figure out who this business should be focused on. Potential visitors - musicians, photographers, freelancers, lawyers, designers, IT specialists, students and just people who are tired of the routine monotony of office life, clearly preferring a vacation spot where you can have a meal, use free Wi-Fi, chat with colleagues and like-minded or hold a business meeting.

Based on the practical experience of the owners of institutions of this type, we characterize the image of the ideal client. This is a person from 18 to 40-45 years old, not having bad habits and having an active lifestyle. He is ready to spend at least 20 hours in your cafe for a month, receiving positive emotions, expanding his circle of communication, acquiring new knowledge.

How to draw up an anticafe business plan?

Similar to any type of entrepreneurial activity, the direction we are considering requires a well-thought-out plan that includes a consistent description of the stages of formation, calculation of necessary costs, projected net profit, payback periods.

It is difficult to give uniform numbers that unequivocally give answers to all questions, since much will determine the location of the institution, the volume of purchases (all that is needed to open the anticafe: equipment, furniture, inventory), the condition and area of ​​the rented space, and the plan of the advertising company.

Indicative indicators

1. The starting bar of one-time investments is 50 thousand dollars. This amount consists of the costs of registration of a legal entity or individual entrepreneur, repair work, equipment of the hall and utility rooms.
2. Monthly costs - 10-15 thousand dollars. Components: payments to the lessor, purchase of drinks, food, books, magazines, stationery, payment for the Internet, utility bills, salaries, tax and pension contributions, advertising.
3. An important item in the anticafe business plan is payback period. Tentatively it is 14-16 months.
4. Profitability from 46-50%.

Business Plan Sections

The classic version of business planning involves a structured approach. Break the plan into several sections:

• introductory part (goals set, general characteristics of your business);
• Description of services;
• marketing strategy (developed based on the analysis of the core market segment);
• organizational part (sequence of actions, areas of responsibility, deadlines for the implementation of each intended stage);
• budget (one-time and monthly payments, calculation breakeven points depreciation of equipment);
• results and further development prospects.

If you have already started a “brainstorming” by starting to think about how to open an anticafe, a business plan drawn up according to the proposed structure will help you see the whole picture and make adjustments necessary to bring your idea to life.

What package of documents do you need to draw up?

In order not to go beyond the framework of a legitimate field of activity, you need to consolidate the status of an individual entrepreneur or legal entity (OKVED code 55.5). Having the Certificate of State Registration and constituent documentation in your hands, you get permission from the SES and the fire safety authorities, enter into lease agreements for waste collection, disinsection and disinfestation measures, and draw up a production control plan.

After that, we can say that the documents for opening the anticafe have been fully prepared. Trade in alcoholic beverages and tobacco products in institutions of this type is not provided, therefore, a license to sell such goods you will not need.

However, if you want, without equipping your own kitchen, to provide your visitors with nutritious food (there are always those who wish to use such a service for a fee), take care of the contract for the delivery of ready meals.

What business promotion tools should be used?

Another important point that should not be missed when deciding how to open an anticafe is about how to attract and retain potential customers. What can be recommended?

1. Engage as a tool to ensure a stable profit method direct sales. Municipal authorities, educational institutions, educational centers, business firms, interest clubs will be happy to respond to your proposal for a presentation, competition or quiz.
2. Build long-term mutually beneficial partnerships with event organizers. This step will allow you to increase the volume of services offered.
3. Take the opportunity to express yourself on social networks. Create groups on Facebook, VKontakte, Odnoklassniki. Your ideal consumer by many criteria ideally matches the image of an active user of these resources. You can easily interest him and establish feedback.
4. When preparing a business plan for anticafe, consider the option of implementing monthly subscriptions for those who wish to visit the institution without time limits. Such a move will contribute to increased customer loyalty.
5. Do not neglect the viral marketing strategy. Your visitors are ordinary people who tend to share useful information, impressions, news with others. Creating the most comfortable conditions for them and introducing a system of discounts, you can be sure that they will surely bring their friends to you.

How to avoid possible risks?

1. Gather all available thematic information on your business project, without missing out on trifles that seem insignificant at first glance. There are a lot of tips on how to open an anticafe and ensure its prosperity.
2. Remember that success is inextricably linked to careful planning and good governance.

Successful business and good luck in your endeavors!